At i3 Consulting, our specialized group of people help clients in integrating market insights, competitor actions and customer needs to:

Create a differentiated brand strategy

Identify opportunities to expand into new markets

More targeted market communication strategy

Manage product portfolios

Develop pricing and promotions strategy

i3 Consulting delivers to its clients using the following tools:
 

• Customer insights 
• Market segmentation
• Tools and models to support marketing actions 

For brand success of any company it is imperative to understand the customers. Our experienced professionals at i3 Consulting can help clients identify what are the different kind of customers that exist in the market or within the company and how to best understand their behavior and preferences. Identifying and understanding the existing segment can help clients:

Customize its offerings to it’s customers

Cross sell its products

Optimize its strategies for best results

For a client in a specific industry it is interesting to see where it is positioned in the industry at large and specifically to identify and understand it’s peer set. This helps a company to build on it’s strength and work on it’s weakness appropriately. The key to this lies in understanding your market . A correct assessment of the market gives the client a better picture of what are the different categories of players within its industry as well as which companies fall in it’s peer set. A detailed profiling of the peers and competitors can then enable the client to evaluate where it is gaining or losing compared to others.

i3 Consulting can also help clients analyze their performance or take strategic decision by creating user friendly models. These models can be custom created depending on the need and the business problem. The following are examples of models that can benefit a company:

	Allocation model: Retail chains often face problem in allocating their resources and deciding on the correct level of inventory. An allocation model can help them optimize allocation and decide the ideal level of inventory
	Promotional effectiveness model: A promotional effectiveness model can help clients analyze the performance of products on promotions as well as understand cannibalization effect of promotions. This helps in optimizing the products for promotion as well as plan better for future promotional campaigns.